The guru guide to entrepreneurship : a concise guide to the best ideas from the world's top entrepreneurs

Synopsis

The Boyett's follow-up to the successful The Guru Guide. The new guide offers a clear, concise guide to the wisdom of top entrepreneurs. Written in an easy to follow format, The Guru Guide to Entrepreneurship takes would-be entrepreneurs through the best practices of successful entrepreneurs. More than an anthology of leaders ideas the format provides easy cross reference to a wide range of ideas and practices. Gurus to be profiled include Sir Richard Branson of Virgin Airways, Michael Dell of Dell Computers, Howard Schultz of Starbucks, Warren Buffet, Jeff Bezos, Anita Roddick and more. Topics covered include picking the business that's right for you, developing a business plan, financing, marketing, managing people, exploiting technology and the internet and building relationships with customers.