Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.
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What's an Audio Format Audio format refers to the way an audiobook is recorded. Not all audiobooks have the same formats. Classic Audio: A human reading an audiobook without the text displayed. VOICEtext (H): Human narrator with text that you can follow along with as it reads. VOICEtext (S): Synthetic voice with text you can follow along with as it reads.
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