This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value–creating it and capturing it–drives every effective marketing strategy. The tenth edition features a new learning design and integration withmymarketinglab, Pearson's online homework and personalized study tool.
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What's an Audio Format Audio format refers to the way an audiobook is recorded. Not all audiobooks have the same formats. Classic Audio: A human reading an audiobook without the text displayed. VOICEtext (H): Human narrator with text that you can follow along with as it reads. VOICEtext (S): Synthetic voice with text you can follow along with as it reads.
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